New research from The University of Western Australia shows consumers crave less choice and simpler experiences despite companies offering more options, promotions and price fluctuations than ever. The review article, published in International Journal of Management, found that bringing down customers’ mental load across the retail journey creates value for customers as well as companies. […]
University of Western Australia: Research shows customers crave simpler experiences
- Post author:admin
- Post published:June 14, 2021
- Post category:Uncategorized
Tags: Education News