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University of Cambridge: Messaging on healthy foods may not prompt healthier purchases: study

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Healthy food cues standing alone don’t prompt healthier buying decisions, but they may counter advertising for sugary and fatty foods, says study co-authored by Cambridge researchers. People making food-buying choices are often faced with adverts or other descriptions such as ‘low calorie’ (healthy) or ‘tasty’ (less healthy) to influence their decisions, so how effective are […]