Imarticus Learning, India’s frontrunning professional education firm, has launched its new course, in collaboration with IIM Raipur, from the 18th of February, 2023. The new-age Executive Certificate Programme for Strategic Chief Marketing Officers s a 10-month-long course designed especially for professionals in mid to senior level roles. It aims to familiarise them with the contemporary challenges in the field of marketing and engage meaningfully with CXOs within and outside the organisation.
The curriculum is designed specifically to foster an understanding of the needs of the customer, crafting marketing strategies and executing business decisions along with implementing masterplans to help the organisation achieve its objectives.
Learners will be provided thorough and rigorous training from industry experts, including 120 hours of live interaction with the esteemed faculty of IIM Raipur, a three-day long campus engagement, and certification by the institution. They can avail themselves of benefits and opportunities accrued to them as IIM Raipur executive alumni.
Additionally, they would be provided with the theoretical information and practical exposure to make critical tactical and strategic decisions about customer acquisition, retention, and development. Five masterclasses will be held under market leaders with the intent of broadening their acumen and real-world experience. The program has 4 key sections – the CMO training course, Wharton Interactive Simulations, Masterclass by CMOs, and Networking to enhance your net worth.
Mr Nikhil Barshikar, Founder and MD of Imarticus Learning, said, “Marketing is one of the fastest-growing segments today, and the demand for skilled C-suite level professionals is skyrocketing. The Executive Certificate Programme for Strategic Chief Marketing Officers is designed specifically for experienced professionals to create, nurture, and upskill visionaries and leaders in the marketing field. It helps learners upskill and be up to date with the latest advancements in the field, which will help them secure better opportunities professionally and financially. This will help us create a formidable workforce by reforming learning practices.”
“Executives in the marketing field need to upgrade their skills and keep learning continuously. This course, created in collaboration with Imarticus Learning, a leader in the professional education space, will help marketing professionals upskill themselves and become future-ready to be equipped to tackle the ever-evolving marketing world. We are pleased to join hands with Imarticus Learning and look forward to a long collaboration,” added Prof. Anubha Dadhich, Chairperson of EL&D office, IIM Raipur.
The minimum eligibility criterion for the course is an undergraduate degree and 5 years of professional experience. At the end of the program, learners will receive a certificate from IIM Raipur. Imarticus Learning offers EMI and installment options.