Cadbury Bournvita’s ‘Tayyari Jeet Ki’ releases an e-book on parenting titled ‘Your Partner In Parenting’ by Dr. Pallavi Rao Chaturvedi

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 Renowned Parenting and Early Childhood learning coach, Dr. Pallavi Rao Chaturvedi, Founder ‘Get Set Parent with Pallavi’ – India’s fastest-growing parenting resource organisation, recently released an e-book titled ‘Your Partner In Parenting’ on Cadbury Bournvita’s website ‘Tayyari Jeet Ki’, a parenting bible for parents with kids in the age group 7-14 years.


The e-book aims at empowering parents with the information they need to navigate through parenting challenges while building a strong foundation for their children. The e-book covers 4 crucial topics for effective parenting: Mental Health, Physical Health, Nutritional Health and Education.

Dr Pallavi encourages parents to keep an open mind and follow their own instincts without succumbing to societal pressures. ‘Your Partner In Parenting’ endeavours to inspire parents, and fuel introspection, better preparing them for the journey of parenting – #TayyariParentsKi.

A reflection of her years of experience as a parenting coach, Dr Pallavi shares her experiences that act as an inspiration rooted in perseverance, resilience and endurance for parents, who strive to prepare kids for success every day. The book aims to instil confidence in parents to understand their child’s potential to further nurture their aspirations.

Speaking on the book Dr. Pallavi Rao Chaturvedi said “It is a great honour to collaborate with a brand like Cadbury’s Bournvita that has always pushed the narrative on progressive parenting and with whom we share great synergies. Every parent’s journey with their child is unique but not without challenges. At Get Set Parent we have been working with parents to enable informed, mindful and conscious parenting. My role as a parenting coach has helped many parents navigate through daily challenges and foster healthy parenting practices. My book is an attempt to translate these learnings into insight, which I am confident will help parents in real-life situations. ‘Your Partner In Parenting’ focuses on the trials, tribulations, achievements, the milestones more effectively while raising confident and healthy children and laying the foundation for Positive Parenting.”.

Speaking on the collaboration with Dr. Pallavi, Vikasdeep Katyal – Director of Marketing, GCBM, Mondelēz India said “With its seven decade-long legacy of being India’s most beloved health drink for kids, Bournvita has truly been driving the purpose of partnering with parents to help them unlock their kids’ true potential. The platform of the Tayyari Jeet Ki website has been created to provide an insightful resource to parents looking for ways to ensure their children are prepared for the challenges of today’s world.


We partnered with Dr Pallavi Rao Chaturvedi to benefit from her multiple years of parenting coaching experience and her unique insight into the dynamics of modern parent-child relationships, to create ‘Your Partner in Parenting’ as a resource for parents with kids between 7-14 years old. With a focus on positive and progressive parenting, we believe that it truly showcases the Bournvita purpose and helps parents and children in their Tayyari jeet ki”

Tayyari Jeet Ki is Cadbury Bournvita’s platform for Parenting support, which is rooted in progressive philosophy, promoting evolving mother-child relationships and helping the children win at life! Their recent viral campaign ‘Forced Packs’ sent a strong reminder to society to recognise and nurture every child’s individual potential. The platform on parenting helps parents prepare their kids to realise their true potential despite the constant pressure that they will face.

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